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Shopping centres
The presence of Bluetooth Wizard in a shopping centre gives
the opportunity to influence the buying decisions of shoppers by driving
traffic into individual stores and increasing their sales. With 26 million
people visiting the UK’s top shopping centres each month, the potential
audience is vast. Outlets of restaurants and stores can inform shoppers of
their whereabouts and current offers. Cinemas can target weary Mums with the
offer of discounted seats for a family film about to be screened. The
information centre can alert people to a child who’s gone walkabout in the
Disney store. The technology has already proved to be a remarkable success in
some of the most popular shopping centres in the UK, including Bullring, The
Trafford Centre and Lakeside, as well as at the prestigious Harvey Nichols.
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